Privacy policy

Privacy Policy

 

Last updated: 8 June 2026

 

This Privacy Policy explains how Vinyl Backdrops Pty Ltd (ABN 48 655 056 787), trading at vinylbackdrops.com.au ("we", "us", "our"), collects, uses, stores and discloses your personal information when you visit or purchase from our website.

 

We are committed to protecting your privacy in accordance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

 

What personal information we collect

 

Information you provide

 

When you place an order, create an account or contact us, we may collect:

 

  • Name
  • Email address
  • Phone number
  • Billing address
  • Shipping address
  • Payment information (processed securely by our payment provider; we do not store credit card details)
  • Order details and purchase history
  • Any information you include in messages or enquiries to us

 

Information collected automatically

 

When you visit our website, we automatically collect certain information about your device and browsing activity, including:

 

  • IP address
  • Browser type and version
  • Device type and operating system
  • Pages viewed, time spent on pages and navigation paths
  • Referring website or source
  • Cookie and tracking data (see "Cookies" section below)

 

This information is collected using cookies, log files and similar technologies.

 

How we use your information

 

We use your personal information for the following purposes:

 

  • Processing and fulfilling your orders, including shipping and payment
  • Communicating with you about your order, including order confirmations, shipping updates and delivery notifications
  • Responding to your enquiries and providing customer support
  • Sending marketing communications, including promotional emails and product updates (only where you have opted in or where we have a reasonable basis to do so; you can unsubscribe at any time)
  • Improving our website, products and services
  • Preventing fraud and maintaining the security of our website
  • Complying with our legal obligations

 

Who we share your information with

 

We share your personal information with the following service providers who assist us in operating our business:

 

Shopify (e-commerce platform): Hosts our online store, processes orders and payments. Shopify's privacy policy: https://www.shopify.com/legal/privacy

 

Klaviyo (email marketing): Collects and processes customer email addresses, browsing behaviour and purchase history to deliver email marketing campaigns, automated flows (welcome series, abandoned cart recovery, order updates) and personalised communications. Klaviyo's privacy policy: https://www.klaviyo.com/legal/privacy/privacy-notice

 

GoAffPro (affiliate tracking): Tracks referrals from our affiliate partners. GoAffPro may collect referral data, browsing data and purchase information related to affiliate referrals. GoAffPro's privacy policy: https://goaffpro.com/privacy

 

Google Analytics (website analytics): Collects anonymised data about how visitors use our website. Google's privacy policy: https://policies.google.com/privacy. You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout

 

Australia Post and Team Global Express (shipping carriers): We share your name, shipping address and phone number with our carriers to deliver your order.

 

We may also disclose your personal information where required by law, to comply with a legal obligation, or to protect our rights.

 

We do not sell your personal information to third parties.

 

Cookies

 

A cookie is a small file stored on your device when you visit our website. We use cookies to:

 

  • Keep the website functioning properly (e.g. shopping cart, login sessions)
  • Analyse how visitors use the website (performance and analytics cookies)
  • Deliver relevant marketing (advertising cookies)

 

Cookies necessary for the website to function:

 

_ab, _secure_session_id, cart, cart_sig, cart_ts, checkout_token, secret, secure_customer_sig, storefront_digest, _shopify_u

 

Analytics and reporting cookies:

 

_tracking_consent, _landing_page, _orig_referrer, _s, _shopify_fs, _shopify_s, _shopify_sa_p, _shopify_sa_t, _shopify_y, _y

 

You can control cookies through your browser settings. Blocking cookies may affect the functionality of our website, including the ability to add items to your cart or complete checkout.

 

Your rights under Australian law

 

Under the Australian Privacy Act 1988 and the Australian Privacy Principles (APPs), you have the right to:

 

  • Access the personal information we hold about you
  • Correct any personal information that is inaccurate, incomplete or out of date
  • Request deletion of your personal information (subject to our legal obligations to retain certain records)
  • Opt out of receiving marketing communications at any time by clicking the "unsubscribe" link in any email or by contacting us directly
  • Make a complaint if you believe we have breached the Australian Privacy Principles

 

To exercise any of these rights, contact us at support@vinylbackdrops.com.au.

 

If you are not satisfied with our response to a privacy complaint, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at https://www.oaic.gov.au.

 

International visitors

 

If you are located in the European Economic Area (EEA), we process your personal information under the lawful bases established by the General Data Protection Regulation (GDPR), including performance of our contract with you, your consent, and our legitimate business interests.

 

Your personal information may be transferred to and stored in countries outside the EEA, including Australia, Canada and the United States, where our service providers operate. We take reasonable steps to ensure your data is protected in accordance with applicable law.

 

Data retention

 

We retain your personal information for as long as necessary to fulfil the purposes described in this policy, or as required by law. Order and transaction records are retained for a minimum of seven years for tax and accounting compliance.

 

If you request deletion of your personal information, we will action your request subject to our legal obligations to retain certain records.

 

Children

 

Our website is not intended for individuals under 16 years of age. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us at support@vinylbackdrops.com.au and we will delete it.

 

Changes to this policy

 

We may update this Privacy Policy from time to time. Changes take effect when published on this page. We recommend checking this page periodically. The "Last updated" date at the top indicates the most recent revision.

 

Contact

 

If you have questions about this Privacy Policy, want to exercise your privacy rights, or wish to make a complaint, please contact us:

 

Email: support@vinylbackdrops.com.au

 

Address: Sunshine Coast, Queensland, Australia